Mazda MX-5 Global Launch
When the new MX-5 was launched, Bluefish undertook all the global launch photography here in Australia with two vehicles secretly air freighted to Australia for the 4 week shoot.
Only secured locations could be used as the vehicle could not be unveiled in public until its Geneva motor show launch still some 2 months away. A selection of shots from the shoot and behind the scenes moment follow. Also check out the launch film in guise as a ‘Movie Trailer’ at the end of the blog!
With the tracking rig providing a fixed physical connection between car and camera amazing motion effects can be achieved. With the vehicle traveling very slowly (often just rolling with the engine off to reduce vibration) a long shutter speed creates beautifully blurred backgrounds while the car itself remains sharp. The tracking rig is then later retouched out of the final image.
Most photographers have been there…. you’ve got everything organised to within a millimetre of what is humanly possible, EXCEPT of course the weather! It’s 10am in the morning and you, the crew, client, art director, the product (Nissan Patrol), vehicle transporter...
A fun little shoot in studio with the guys from Moto Di Moda to help launch their new brand and website in Australia. Check them out at www.motodimoda.com.au or have a scroll through their instagram feed. The job took place in our Melbourne based studio where we had...
Whitsundays Australia Tough work we know but somebody has to do it. What better place to put our new drone through its paces than during a recent R&R trip to The Whitsundays.